What does 69 mean in Japan?

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The Japanese culture is steeped in tradition, and it is no surprise that some customs and practices are shrouded in mystery. One of the practices that have piqued the curiosity of many is the significance of the number 69 in Japan. Despite its innocent meaning in most cultures, the number 69 has a different connotation in Japan. In this blog post, we will explore the meaning of 69 in Japanese culture and the various contexts in which it is used.

What does 69 mean in japan?

The Origins of 69 in Japanese Culture

The number 69 in Japanese culture is called “Roku kyuu” (六九) in Japanese. It has its origins in the Edo period (1603-1868), where it was used as a euphemism for a sexual act. In those days, public displays of affection were frowned upon, and couples had to find creative ways to express their love without attracting unwanted attention. The number 69 was adopted as a way to symbolize a sexual act without being too explicit.

Over time, the number 69 became associated with other meanings beyond sexual connotations. Today, it is used in various contexts, such as in the gaming industry, where it represents a boss battle, or in the automotive industry, where it symbolizes the Toyota Corolla’s year of manufacture.

69 as a Sexual Euphemism

In Japan, the number 69 is still widely used as a sexual euphemism. It is used to describe a sexual act in which two people perform oral sex on each other simultaneously. The Japanese use the term “shikusu-niku” (69) to describe this act.

The use of 69 as a sexual euphemism is not limited to Japan. In many cultures, the term is used to describe the same sexual act. However, in Japan, the term is particularly significant due to its historical origins.

69 in Japanese Pop Culture

The number 69 has become a ubiquitous symbol in Japanese pop culture. It is frequently referenced in anime, manga, and video games. In many instances, it is used as a subtle sexual reference or innuendo.

For example, in the anime series “Gintama,” the number 69 is used as a reference to a character’s sexual preference. In another anime series, “Bakemonogatari,” the number 69 is used as a metaphor for the protagonist’s relationship with his girlfriend.

The use of 69 in Japanese pop culture has also spilled over to the fashion industry. Many clothing items, such as t-shirts and caps, feature the number as a design element. In some instances, the number is stylized to create a visually striking design.

69 is a Lucky Number

Despite its sexual connotations, the number 69 is also considered a lucky number in Japan. In the Japanese language, the pronunciation of the number “six” is similar to the word “roku,” which means “good luck” or “fortune.” The number “nine” is pronounced as “kyuu,” which is similar to the word “kawaii,” meaning “cute.”

In Japanese culture, the number 69 is often used as a symbol of good luck and fortune. For example, in the game of hanafuda, which is a traditional Japanese card game, the cards that represent the number 69 are considered lucky and highly sought after.

69 in Business and Advertising

The number 69 is also used in business and advertising in Japan. In some instances, companies use the number in their marketing campaigns to attract customers or to create a memorable brand image.

For example, a Japanese beverage company launched a campaign that featured the number 69 prominently in its advertisements. The campaign was highly successful, and the number 69 became associated with the company’s brand image Another example is a Japanese hotel chain that features a room with the number 69 as its room number. The room is advertised as a romantic getaway, and many couples book it for special occasions, such as anniversaries or honeymoons.

In some cases, the number 69 is used in advertising as a subtle sexual reference. However, such use of the number is not always well-received, and some companies have faced backlash for using it inappropriately.

69 in Japanese Numerology

In addition to its cultural and contextual significance, the number 69 also holds meaning in Japanese numerology. Numerology is a belief system that assigns meaning to numbers based on their vibrational frequency and energy.

In Japanese numerology, the number 69 is considered a powerful number that symbolizes harmony and balance. It is believed to represent the energy of the universe and the balance between the yin and yang energies.


In conclusion, the number 69 does not hold any specific cultural significance or hidden meaning in Japan. While numbers can sometimes carry symbolic or cultural connotations in different societies, the number 69 in Japan is simply regarded as a numerical value without any additional connotations or associations. It is important to approach cultural interpretations with care and avoid generalizations that may perpetuate misconceptions. In the case of the number 69, its meaning remains purely numerical in the Japanese context.

What does 69 mean in Japan?
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