Who invented Takis?

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If you’re a fan of spicy snacks, then you’ve probably heard of Takis. These rolled tortilla chips are famous for their fiery flavor and intense crunch, and they’re a beloved treat for many snack enthusiasts around the world. But have you ever wondered about the origins of this delicious snack? Who came up with the idea for Takis, and how did they become so popular? In this post, we’ll explore the fascinating history of Takis and learn more about the inventor behind this beloved snack.

Who invented Takis?

The Origin Story

Takis were invented in Mexico in the 1990s by a man named Don Manuel Martinez, who was passionate about creating unique and delicious snacks. Martinez had already found success with his first snack invention, a line of spicy pork rinds called “Barcel,” but he wanted to create something even more exciting. Inspired by the flavors of traditional Mexican street food, Martinez began experimenting with different combinations of spices and seasonings to create the perfect snack.

After much trial and error, Martinez finally landed on the recipe for Takis. These crunchy tortilla chips were rolled up like cigars and coated with a blend of chili powder, lime, and salt, creating a flavor that was spicy, tangy, and utterly addictive. Martinez knew he had a hit on his hands and quickly began marketing Takis to snack lovers across Mexico.

The Rise to Fame

At first, Takis were only available in a handful of local stores, but they quickly gained a cult following among snack enthusiasts. Word of mouth spread, and before long, Takis had become a national phenomenon. People couldn’t get enough of the spicy, crunchy chips, and soon, they were being sold in stores all across Mexico.

It wasn’t long before Takis began to gain popularity beyond Mexico’s borders. In the early 2000s, they began to be sold in the United States, where they quickly found a devoted fan base among people who loved bold, intense flavors. Today, Takis are sold in countries around the world, and they’ve become one of the most popular and recognizable snack brands on the market.

The Legacy of Don Manuel Martinez

Don Manuel Martinez passed away in 2012, but his legacy lives on through Takis. His passion for creating unique and delicious snacks has inspired countless others to follow in his footsteps and explore the world of spicy, flavorful foods. Today, Takis continues to innovate and expand its product line, offering new flavors and formats to keep snack enthusiasts coming back for more.


In conclusion, the story of Takis is a testament to the power of passion, creativity, and a willingness to take risks. Don Manuel Martinez’s vision for a bold and exciting snack has resonated with people all around the world, and his legacy continues to inspire new generations of snack enthusiasts to explore the world of spicy, flavorful foods. Whether you’re a die-hard Takis fan or you’re just discovering this delicious snack for the first time, there’s no denying that it has earned its place as one of the most beloved and iconic snack brands of our time.

Who invented Takis?
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