Choosing the right music manager is critical to your career’s success. While many focus on skills and connections, it’s equally important to recognize traits that can hinder your progress. Here are three traits your music manager should NOT have—and why avoiding them can save your career from unnecessary setbacks.
Lack of Transparency
A manager who is not upfront about finances, contracts, or strategic decisions can create serious issues down the line. For example, if a manager withholds details about royalty splits or publishing rights, it can lead to misaligned expectations and financial loss. Transparency fosters trust and ensures you’re both working towards the same goals, making it a non-negotiable trait for any effective manager.
Overpromising and Underdelivering
Some managers might promise big opportunities—like major label deals or viral hits—that they can’t realistically deliver. For instance, promising a Spotify playlist placement without a proven track record or network can set false expectations. Managers who overpromise often lack the genuine industry contacts or strategic know-how needed to follow through, risking your reputation and momentum.
Lack of Industry Knowledge or Connections
A manager who doesn’t understand the music industry’s nuances or lacks credible contacts in radio, sync licensing, or label relations can stagnate your growth. For example, a manager unfamiliar with the intricacies of digital marketing or streaming algorithms may struggle to get your music noticed. An effective manager should have a solid network and industry insight to open doors and navigate complex negotiations.
How to Choose
When selecting a music manager, focus on their track record, transparency, and industry connections rather than just enthusiasm or charm. Conduct thorough research: ask for references, review their past work, and assess their honesty during negotiations. Trust your instincts—if something feels off or they avoid clear answers, it’s better to keep looking. Ultimately, a good manager should be a partner who aligns with your vision and demonstrates integrity.
Frequently Asked Questions
- Can I succeed without a manager? Yes, many artists build careers independently, but a good manager can accelerate growth and open doors. It depends on your experience and resources.
- What are the red flags when interviewing potential managers? Avoid managers who are vague about their industry contacts, refuse to share references, or make unrealistic promises.
- How important is industry experience for a manager? Very important. Experienced managers understand the ins and outs of contracts, royalties, and promotion, which can save you from costly mistakes.
- Should I sign a long-term management deal immediately? No. It’s wise to test the partnership with a shorter-term agreement first and ensure mutual trust and clear expectations.
- What questions should I ask a potential manager? Inquire about their past successes, industry contacts, how they plan to promote your music, and their approach to transparency and communication.
Final Thoughts
Choosing the right music manager is a strategic decision that can make or break your career. Avoid traits like lack of transparency, overpromising, and industry ignorance to ensure you partner with someone truly capable of supporting your growth. Take your time, do your research, and prioritize integrity and industry expertise—your future success depends on it.
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