Getting your music video on MTV can significantly boost your visibility as an artist, open doors to new audiences, and establish your presence in the music industry. While it might seem like a daunting task, with strategic planning, persistence, and understanding of the industry landscape, you can increase your chances of seeing your video on this influential platform. Before diving in, ensure you have a high-quality music video, a compelling artist profile, and a clear understanding of your target audience. This guide will walk you through the essential steps to help your music video catch the attention of MTV executives and programming teams.
What You’ll Need
- A professionally produced music video
- A well-crafted press kit or Electronic Press Kit (EPK)
- A strong online presence (social media, website)
- Connections or industry contacts (optional but helpful)
- Knowledge of MTV’s programming and submission guidelines
- Patience and persistence
Step-by-Step
- Create a High-Quality Music Video: Ensure your video is professionally shot, edited, and visually engaging. MTV looks for videos with strong visuals that complement the music and tell a story or showcase your unique style.
- Identify Your Target MTV Programs and Audience: Research which MTV shows or segments feature new artists or music videos similar to your genre. Understanding the audience and the show’s style will help tailor your pitch and video content.
- Build Your Online Presence and Fan Base: Grow your followers on social media platforms, engage with fans, and showcase your music and videos online. A strong online presence demonstrates demand and can catch the attention of MTV programmers.
- Prepare Your Electronic Press Kit (EPK): An EPK should include your artist bio, high-resolution photos, your music video link, social media links, press coverage, and contact information. Make sure it is professional, concise, and visually appealing.
- Research Submission Guidelines and Contact Info: Visit MTV’s official website or contact their programming department to find submission guidelines. Some segments accept submissions via email, online forms, or through industry contacts.
- Leverage Industry Connections or Networking: Attend music industry events, connect with managers, publicists, or other artists who have experience with MTV submissions. Personal introductions can significantly increase your chances.
- Submit Your Music Video: Follow the guidelines precisely—send your EPK, include a compelling cover letter or email explaining why your video fits MTV’s programming, and be professional in your communication.
- Follow Up Respectfully: After a few weeks, send a polite follow-up email to check if your submission was received and inquire about the status. Don’t be pushy; patience is key.
- Promote Your Submission: Continue building your online presence and engaging with fans, media, and industry insiders. The more buzz you generate, the more likely MTV will notice your work.
- Stay Persistent and Keep Improving: If your video isn’t accepted initially, analyze feedback if available, refine your approach, and try again. Persistence can pay off over time.
Common Mistakes
- Sending low-quality or unprofessional videos
- Ignoring submission guidelines or deadlines
- Failing to research the right MTV segments or shows for your genre
- Not having a compelling artist story or branding
- Spamming MTV contacts without follow-up or personalization
- Relying solely on online submissions without networking
Tips
- Personalize your pitch to match the specific show or segment you’re targeting
- Maintain a professional and polished online image to impress industry insiders
- Build relationships with industry contacts who can advocate for you
- Continuously improve your music and visuals based on industry trends and feedback
- Stay persistent; success often requires multiple attempts
Troubleshooting
If your music video does not get on MTV despite your efforts, consider the following steps:
- Review and Improve Your Content: Ensure your video is of the highest visual and audio quality, and that it aligns with MTV’s programming style.
- Expand Your Outreach: Reach out to other music video platforms, online music channels, or regional MTV affiliates that might be more receptive.
- Seek Feedback: Ask industry professionals or mentors for constructive criticism of your video and approach.
- Build Your Brand: Focus on gaining more exposure through live performances, collaborations, and social media campaigns to increase demand.
- Stay Patient and Persistent: Industry breakthroughs often take time; keep refining your craft and expanding your network.
Frequently Asked Questions
1. Can I directly submit my music video to MTV?
Yes, but submissions are typically guided through specific channels like MTV’s programming departments or industry contacts. Check their official guidelines for details.
2. Is it necessary to have a record deal to get on MTV?
No, unsigned artists can get on MTV if they have a compelling video, strong promotion, and industry connections. MTV often supports emerging artists.
3. How long does it usually take to hear back after submitting?
It varies, but generally, it can take several weeks. Be patient and follow up politely if you haven’t received a response.
4. What other platforms can help promote my music video?
Besides MTV, consider platforms like YouTube, Vevo, Vimeo, and social media channels to build an audience and attract industry attention.
5. How important is social media for getting on MTV?
Very important. A strong social media presence demonstrates demand and can catch the attention of MTV programmers and industry insiders.
6. What should I do if my video gets rejected?
Analyze any feedback, improve your content and branding, and try again. Persistence and continuous improvement are key to success.
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