Removing the “Promoted” tag from LinkedIn job postings helps maintain a professional appearance and can improve candidate trust by showing organic job listings rather than paid promotions. This guide walks you through the process to remove or avoid the “Promoted” label on your LinkedIn job posts, ensuring your job ads look clean and appealing to potential applicants.
What You’ll Need
- A LinkedIn Recruiter or LinkedIn Jobs account with administrative access to the job postings.
- Access to the LinkedIn Campaign Manager if the job post was boosted or promoted.
- Basic familiarity with LinkedIn’s job posting and advertising interfaces.
Step-by-Step
- Log in to Your LinkedIn Account: Use your credentials to sign in to the LinkedIn account associated with the job postings.
- Navigate to Your Job Postings: Click on the “Jobs” icon at the top of the LinkedIn homepage, then select “Manage job posts” or access your LinkedIn Recruiter dashboard.
- Identify Promoted Job Posts: Look for jobs marked with the “Promoted” tag. These are typically job ads that have been boosted using LinkedIn’s paid promotion features.
- Access Campaign Manager: If the job post is promoted, it means it is part of a paid campaign. Go to LinkedIn Campaign Manager by clicking on your profile icon, selecting “Advertise,” and accessing your active campaigns.
- Pause or Delete the Promotion Campaign: Within Campaign Manager, find the campaign associated with the job post promotion. You can either pause the campaign temporarily or delete it entirely to stop the promotion.
- Confirm the Change: Once the campaign is paused or deleted, return to your job posting to verify that the “Promoted” tag has been removed. This can take a few minutes to reflect across LinkedIn.
- Post Jobs Organically: If you want to avoid the “Promoted” tag altogether in the future, post jobs without opting into paid promotions. Use the free job posting option when creating new listings.
- Double-Check Job Posting Settings: When creating or editing job posts, review the settings carefully to ensure “Promote job” or “Boost post” options are unchecked.
Common Mistakes
- Assuming the tag disappears immediately: It can take several minutes or longer for LinkedIn to update the job post status after pausing or deleting promotion campaigns.
- Not accessing Campaign Manager: Many users look only on the job posting page and miss that promotions are controlled via Campaign Manager.
- Confusing job posting and ad accounts: Sometimes the LinkedIn user has access to the job posting but not the ad account managing promotions, making it impossible to remove the tag without proper permissions.
- Reposting promoted jobs without disabling promotion: Simply reposting a job without changing the promotion settings will result in the “Promoted” tag reappearing.
Tips
- Check user permissions: Ensure you have admin or advertiser access to the LinkedIn Campaign Manager linked to your job posts.
- Use LinkedIn’s free job posting option: This allows you to post jobs without the “Promoted” tag, though visibility may be lower.
- Monitor active campaigns regularly: To avoid accidental promotions, review your campaigns monthly and pause any unnecessary boosts.
- Communicate with your marketing team: If promotions are managed by another department, coordinate to confirm campaigns are paused or removed.
- Consider organic job posting benefits: Organic posts can build trust and attract candidates who prefer non-promoted listings.
Troubleshooting
If the “Promoted” tag remains visible despite following the steps above, here are some troubleshooting tips:
- Clear browser cache: Sometimes cached data causes outdated information to display. Clear your browser cache or try viewing the job post in an incognito/private window.
- Verify campaign status: Double-check in Campaign Manager that the campaign is fully paused or deleted. Partial pauses or scheduling delays can keep the promotion active.
- Confirm account permissions: Lack of advertiser permissions can prevent you from fully disabling promotions. Contact your LinkedIn admin or marketing team to gain access.
- Wait for LinkedIn updates: It may take up to 24 hours for LinkedIn to fully remove the “Promoted” tag after campaign changes.
- Contact LinkedIn support: If the tag persists beyond 24 hours without explanation, reach out to LinkedIn Help for assistance with your job posting and ad account.
Frequently Asked Questions
- Can I remove the “Promoted” tag from a job post that I didn’t promote?
- No, the “Promoted” tag appears only when a job post is boosted via LinkedIn’s advertising features. If you didn’t promote it, the tag should not be present unless your account or company is running automated promotions.
- Does removing the “Promoted” tag affect the visibility of my job post?
- Yes, removing the promotion means your job post will no longer benefit from paid boost visibility and will rely on organic reach, which may reduce the number of views and applicants.
- Is there a way to post jobs on LinkedIn without any tags?
- Yes, using the free job posting option on LinkedIn allows you to post jobs without any “Promoted” or similar tags, but the trade-off is lower exposure.
- Why does LinkedIn still show “Promoted” after I paused the campaign?
- LinkedIn’s system can take several minutes to hours to update job post statuses after campaign changes. If the tag persists beyond 24 hours, check your campaign status or contact support.
- Can I edit a promoted job post to remove the promotion?
- You cannot directly remove promotion by editing the job post itself. You must pause or delete the associated advertising campaign in LinkedIn Campaign Manager.
- Will reposting a job without promotion remove the “Promoted” tag?
- Yes, reposting a job without selecting promotion options will create a new job post without the “Promoted” tag, but the old promoted post will still exist unless closed or deleted.
By understanding how LinkedIn’s job promotion system works and managing your campaigns carefully, you can control whether the “Promoted” tag appears on your job ads. This not only helps maintain your brand’s image but also lets you decide the balance between paid visibility and organic reach. Follow the steps above to remove or avoid the “Promoted” tag and ensure your LinkedIn job postings present exactly as you intend.
For example, if you are a recruiter who accidentally enabled promotion for a job post, simply accessing Campaign Manager, locating the relevant campaign, and pausing it will eventually remove the tag. If you are unsure about your account permissions, ask your LinkedIn administrator or marketing team to assist. Remember, patience is key since LinkedIn updates can take time to reflect.
Ultimately, the decision to promote job posts should align with your hiring goals. Non-promoted jobs may attract more organic and engaged candidates but receive fewer views, while promoted jobs increase exposure at a cost and display the “Promoted” tag. Knowing how to toggle this tag off empowers you to manage your LinkedIn recruitment strategy effectively.
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