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Music theory, instruments and musicians

Top Cruelty-Free Makeup Brands Under $20

1. e.l.f. Cosmetics

e.l.f. Cosmetics has been a game-changer in the world of affordable makeup. With a commitment to being 100% cruelty-free, e.l.f. offers a wide range of products that cater to all your beauty needs. Their foundation, blush, and eyeshadow palettes are particularly popular for their quality and pigmentation.

  • Price Range: Most products are under $10.
  • Popular Products: e.l.f. Poreless Putty Primer, e.l.f. Hydrating Camo Concealer, and e.l.f. Bite-Size Eyeshadow Palettes.

2. Wet n Wild

Wet n Wild has built a reputation for delivering high-quality products at incredibly low prices. They are not only cruelty-free but also strive for inclusivity in their shade ranges. With a variety of foundations, lipsticks, and highlighters, Wet n Wild is perfect for those looking to explore trendy makeup without breaking the bank.

  • Price Range: Most products are priced between $2 and $8.
  • Popular Products: Wet n Wild Photo Focus Foundation, MegaLast Liquid Catsuit Lipstick, and MegaGlo Highlighting Powder.

3. ColourPop

Although ColourPop is primarily known for its online presence, their products are budget-friendly and cruelty-free. With an extensive range of colorful eyeshadows, lip products, and face items, ColourPop has something for everyone. Their collaborations with influencers and pop culture icons add a unique touch to their offerings.

  • Price Range: Most products range from $8 to $16.
  • Popular Products: Super Shock Shadows, Ultra Matte Lip, and Pressed Powder Blushes.

4. NYX Professional Makeup

NYX has been a staple in the drugstore makeup aisle for years. They pride themselves on being cruelty-free and offer a plethora of products in various shades and formulations. Whether you’re looking for bold lip colors or versatile eyeshadow palettes, NYX has you covered without overspending.

  • Price Range: Most items are under $15.
  • Popular Products: NYX Soft Matte Lip Cream, HD Studio Photogenic Concealer, and Ultimate Shadow Palette.

5. Milani Cosmetics

Milani is known for its quality products that resonate with a wide audience. With a strong commitment to cruelty-free practices, the brand offers an array of colorful cosmetics that are perfect for creating both everyday and glamorous looks. Their foundations are particularly praised for their diverse shade ranges.

  • Price Range: Most products are between $6 and $15.
  • Popular Products: Milani Conceal + Perfect 2-in-1 Foundation, Baked Blush, and Amore Matte Lip Cream.

6. Physicians Formula

Physicians Formula stands out for its focus on sensitive skin and its commitment to being cruelty-free. Their products are often infused with skincare benefits, making them ideal for those who prefer makeup that also cares for the skin. From bronzers to highlighters, Physicians Formula has something for everyone.

  • Price Range: Most products are under $15.
  • Popular Products: Butter Bronzer, Organic Wear Tinted Moisturizer, and The Healthy Foundation.

7. Essence Cosmetics

Essence is a European brand that has gained popularity for its incredibly affordable prices and trendy products. Essence is not only cruelty-free but also vegan-friendly, making it a go-to for ethical beauty enthusiasts. Their products are often trendy, catering to the latest makeup styles and preferences.

  • Price Range: Most products are under $5.
  • Popular Products: Essence Lash Princess Mascara, Pure Nude Highlighter, and Matte Matte Lipstick.

8. BH Cosmetics

BH Cosmetics is known for its vibrant, colorful palettes and cruelty-free stance. They offer a variety of makeup products, including eyeshadow palettes, brushes, and lip products. BH Cosmetics is particularly popular among makeup lovers who enjoy experimenting with color and bold looks.

  • Price Range: Most products range from $5 to $20.
  • Popular Products: BH Cosmetics Take Me Back to Brazil Palette, Liquid Lipsticks, and Brush Sets.

9. Rimmel London

Rimmel London is a classic drugstore brand that has made strides in its cruelty-free offerings. With a variety of products that cater to all skin types and tones, Rimmel is perfect for anyone looking to achieve a polished look without spending a fortune. Their long-lasting formulations are particularly noteworthy.

  • Price Range: Most products are under $10.
  • Popular Products: Rimmel Stay Matte Foundation, Scandaleyes Mascara, and Provocalips Liquid Lipstick.

10. LA Girl

LA Girl is celebrated for its high-quality products at budget-friendly prices. They are committed to cruelty-free practices and offer a diverse range of makeup items perfect for everyone. Whether you’re looking for an everyday look or something more dramatic, LA Girl has the tools you need.

  • Price Range: Most products are under $15.
  • Popular Products: LA Girl Pro Coverage Foundation, HD Concealer, and Matte Flat Finish Pigment Gloss.

11. Flower Beauty

Founded by actress Drew Barrymore, Flower Beauty is dedicated to creating high-quality, cruelty-free products that are accessible to everyone. With a focus on natural ingredients and beautiful packaging, Flower Beauty offers a range of cosmetics that feel luxurious without a hefty price tag.

  • Price Range: Most products are under $15.
  • Popular Products: Light Illusion Foundation, Petal Pout Lip Color, and Blush Bomb Color Drops.

12. Hard Candy

Hard Candy is known for its edgy and fun approach to makeup, making it a favorite among younger beauty enthusiasts. The brand is cruelty-free and offers a variety of trendy products that are perfect for experimenting and expressing individuality. Their colorful palettes and eye-catching packaging are particularly appealing.

  • Price Range: Most products are under $10.
  • Popular Products: Glamoflauge Full Coverage Concealer, Sheer Envy Setting Spray, and Eyeshadow Palettes.

13. Neutrogena Makeup

Neutrogena is known primarily for its skincare, but they also offer a range of makeup products that are both cruelty-free and formulated with skin-loving ingredients. Their makeup line focuses on promoting healthy skin while providing coverage, making it an excellent choice for those who want to maintain their skin’s health.

  • Price Range: Most products are priced under $15.
  • Popular Products: Healthy Skin Liquid Makeup, Hydro Boost Hydrating Tint, and SkinClearing Blemish Concealer.

14. Burt’s Bees

Burt’s Bees is synonymous with natural beauty and cruelty-free practices. While their primary focus is on skincare, they have a beautiful range of makeup products made from natural ingredients. Ideal for those seeking a more organic approach to beauty, Burt’s Bees makeup items are gentle on the skin and the environment.

  • Price Range: Most products are under $15.
  • Popular Products: Burt’s Bees Lip Crayon, Goodness Glows Liquid Makeup, and Blush.

15. Catrice Cosmetics

Catrice is a European brand that has gained popularity in the U.S. for its trendy and affordable makeup line. Committed to being cruelty-free, Catrice offers a wide variety of products that cater to various makeup styles. They are particularly known for their high-quality foundations and innovative formulas.

  • Price Range: Most products are under $10.
  • Popular Products: Catrice True Skin Hydrating Foundation, Liquid Camouflage Concealer, and Iconails Gel Lacquer.

Conclusion

Finding high-quality cruelty-free makeup brands at drugstore price points is easier than ever. With a plethora of options available, you can enjoy guilt-free beauty without compromising on quality or breaking the bank. These brands not only offer a diverse range of products that cater to various needs and preferences but also align with ethical practices. Whether you’re a makeup novice or a seasoned pro, these cruelty-free brands provide the perfect solutions for your beauty routine.

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16. e.l.f. Cosmetics

e.l.f. Cosmetics has made a name for itself as one of the most accessible and affordable cruelty-free makeup brands. With a wide range of products, e.l.f. is perfect for anyone looking to experiment with makeup without spending a fortune. Their commitment to quality and affordability makes them a go-to for many beauty lovers.

  • Price Range: Most products are under $10.
  • Popular Products: Poreless Putty Primer, Hydrating Camo Concealer, and Liquid Matte Lipstick.

17. Milani Cosmetics

Milani Cosmetics is celebrated for its vibrant colors and high-quality formulations. The brand focuses on inclusivity and self-expression, making it a favorite among diverse groups of makeup users. Milani’s cruelty-free status ensures that you can enjoy their stunning products with peace of mind.

  • Price Range: Most products are under $15.
  • Popular Products: Conceal + Perfect 2-in-1 Foundation, Baked Blush, and Color Statement Lipstick.

18. Pixi Beauty

Pixi Beauty is known for its skincare-infused makeup products that enhance natural beauty. Their cruelty-free makeup line offers a fresh, glowing look while ensuring your skin feels nourished. Perfect for busy individuals, Pixi provides quick and easy solutions for everyday makeup.

  • Price Range: Most products are under $20.
  • Popular Products: Glow Tonic, Sheer Cheek Gel, and LipLift Max Gloss.

19. Essence Cosmetics

Essence is a fun and innovative brand that focuses on creating high-quality products at budget-friendly prices. Their cruelty-free makeup is perfect for those who love to keep up with trends without overspending. Essence offers a variety of products from foundation to eye makeup.

  • Price Range: Most products are under $5.
  • Popular Products: Make Me Brow Eyebrow Gel, All About Eyeshadow Palette, and Lash Princess Mascara.

20. ColourPop Cosmetics

ColourPop has quickly become a household name in the beauty industry, known for its vast range of colorful and trendy products. The brand is committed to being cruelty-free while offering high-quality formulations that cater to every makeup lover’s needs. With frequent launches and collaborations, there’s always something new to try.

  • Price Range: Most products are under $10.
  • Popular Products: Super Shock Shadows, Ultra Matte Lip, and Pressed Powder Blush.

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Top Cruelty-Free Makeup Brands Under $20
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